digital content creation

How Google and AI are Killing Travel Blogs Like Mine

I just finished reading this blog post by Amanda Williams, a travel blogger of 15 years, on the impact of Google's "helpful content" algo changes and AI on her ability to financial sustain herself.

And man- I might sound dumb here, but I totally had not connected the dots re: how AI will absolutely destroy ad revenue for creators-- specifically creators that produce written content. 

Ad placement is driven by site visitors, and AI totally bypasses the need for a site visit. Instead, it harvests the information from blogs like Amanda's and puts it in a neat list along with the content of 10 other bloggers so a person trying to find the top sites to visit in Paris never needs to even visit the site. 

This is a problem in that, bloggers like Amanda have to switch strategies-- she now needs a new means of making money to continue producing trustworthy travel content. That might be creating a substack with individual subscribers, creating courses, etc. But her content likely won't be publicly available in the future, non-harvestable by AI... and that's a problem too in that AI's knowledge sources are going to get worse and worse. 

Also, I just can't imagine that the 1:1 subscriber model won't be a losing game for soooo many great writers/creators. It's very different to be a person creating content that people are willing to pay for month over month, especially in niche fields like travel, instead of being paid by relevant brands through ads. 

What do y'all think?

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